"Physician heal Thyself" by Antoine Hepkins, Music Editor, Power88 The FM
Antoine Hepkins, Music Editor, Power88 The FM
Antoine Hepkins, Music Editor, Power88 The FM
The Music Business is on the brink of total
collapse-this comes as a surprise to nobody. I asked my daughter where
she bought her music; she didn't understand the question (her generation does
not purchase music)!.
The demographic that still spends money on
their music are poorly served by the Major Labels.
The Music Industry could help itself by
signing acts culled from the sizable segment of society that still
buys records (i.e. the "Baby Boomers" who created the industry!!).
The children responsible for propelling
artists like The Beatles, The Temptations, Jimi Hendrix, Dionne Warwick, Led
Zeppelin, Earth, Wind and Fire, et al. into the stratosphere have come of age
and are wondering where the music went.
If a label with any sense of
self-preservation were to sign artists in the vein of the acts
previously mentioned they might be pleasantly surprised by the
support received (there is a huge demographic longing for music played by
actual musicians that are being ignored).
Instead of kowtowing to children a move in
the opposite direction may prove to be the only thing that can generate much
needed revenue.
Consider this: The Beatles released an album
40 years after they went their separate ways and it went to #1 the same week;
you don't need to be a Rocket Scientist to figure out who bought the lion's
share of those CD's.
"Physician heal
thyself"
Antoine Hepkins
Note: Antoine Hepkins is
a Recording Artist based in Upstate NY. Hear him on Power88, YouTube or
on Facebook@AntoineHepkins-Music
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